Nowadays, OTT platforms are gaining huge popularity among people.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT is a service that provides diverse media through online networks.
Popular platforms include Netflix, Watcha, and TVING.
Compared to cable television, viewers can select content whenever they want.
OTT’s popularity comes from several factors.
It allows people to enjoy different genres from a single service.
Films, series, and variety programs can be selected by preference.
In addition, OTT is cheaper than conventional subscription TV.
Watching on phones or tablets anytime is a major benefit.
Recently, increasing subscription prices have caused 부담 for many users.
Therefore, many viewers are turning to free streaming platforms.
Ad-supported free streaming allows users to enjoy content without paying.
It is appealing to people sensitive to expenses.
FAST services are becoming popular as ad-supported alternatives.
An example is KT’s “Gi Live,” which attracted many users.
FAST is expected to become a new revenue model while the paid TV market stagnates.
The main benefit of free platforms is zero subscription fees.
Another plus is the wide range of available programs.
The disadvantage is that ads are unavoidable.
Some free services may offer lower-quality content.
Both markets will likely keep developing over time.
Ad-based free models may become even more popular among users.
Cost-free entertainment remains attractive to users.
In get more info conclusion, combining premium OTT quality with free access matters.
If both advantages are used properly, users can gain better experiences.
The future of streaming services is exciting to watch.